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WORKSHOPS |
“THE CREAM OF THE CROP.”
Lissa Warren, author of
The Savvy Author's Guide to Book Publicity
“GIVES AUTHORS THE PLAIN-TALKING TRUTH THAT THEY NEED.”
Jacqueline Deval, publisher, Hearst Books;
author of Publicize Your Book!
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No other publicity workshop offers as much individual attention and personal contact
with a range of publishing professionals.
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Bella Stander and top-notch publicists, media trainers and recently published authors provide real-world advice and tips in a lively and intimate forum. Class size is limited to just eight, so there is abundant opportunity for in-depth discussion.
The workshop runs for eight hours, with an excellent restaurant lunch. (No rubber chicken or soggy sandwiches!) Participants receive an original “Book Promotion 101 Handbook” containing a wealth of detailed information -- including a marketing plan worksheet, sample press releases and a tipsheet on planning a book tour.
There is NO HYPE and no "upselling." Our goal is to help authors learn and be successful.
AND THERE'S FOLLOW-UP:
Each attendee gets a one-hour phone consultation after the workshop. |
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TOPICS COVERED INCLUDE
Setting realistic goals
Making a marketing plan
Defining your book's audience & how to go after it
Deciding whether you need a freelance publicist
Dealing with publicists, booksellers & media
Pitching yourself & your book to the media |
CLASS ACTIVITIES INCLUDE
Crafting a 30-second "elevator pitch"
Presenting pitches
Brainstorming publicity ideas
Mock interview with media trainer
Practice readings
"Ask the Experts" roundtable lunch with guests |
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NEXT WORKSHOP
Check back in August for fall schedule.
Need help but can't wait for a workshop? Get private consulting over the phone.
PAST WORKSHOPS
See previous guest speakers & publicists here. |
2008
New York (March 8)
2007
Los Angeles (Sept. 29)
Washington, DC (April 14)
New York (March 10) |
2002-2006
New York
Los Angeles
San Francisco
Washington - National Press Club
Charlottesville, VA
Concord, NH
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TO TOP
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Photo: Author Kenneth Ackerman talks to class in Washington.
© 2007 Bella Stander |
