Home     Bio     WORKSHOPS      Consulting      Speakers      Testimonials      Resources      Blog      Contact  
See Consulting Package Deal!
WORKSHOPS
“THE CREAM OF THE CROP.”
Lissa Warren, author of
The Savvy Author's Guide to Book Publicity


“GIVES AUTHORS THE PLAIN-TALKING TRUTH THAT THEY NEED.”
Jacqueline Deval, publisher, Hearst Books;
author of Publicize Your Book!


No other publicity workshop offers as much individual attention and personal contact with a range of publishing professionals.
Bella Stander and top-notch publicists, media trainers and recently published authors provide real-world advice and tips in a lively and intimate forum. Class size is limited to just eight, so there is abundant opportunity for in-depth discussion.

The workshop runs for eight hours, with an excellent restaurant lunch. (No rubber chicken or soggy sandwiches!) Participants receive an original “Book Promotion 101 Handbook” containing a wealth of detailed information -- including a marketing plan worksheet, sample press releases and a tipsheet on planning a book tour.

There is NO HYPE and no "upselling." Our goal is to help authors learn and be successful.

AND THERE'S FOLLOW-UP: Each attendee gets a one-hour phone consultation after the workshop.

TOPICS COVERED INCLUDE
  • Setting realistic goals
  • Making a marketing plan
  • Defining your book's audience & how to go after it
  • Deciding whether you need a freelance publicist
  • Dealing with publicists, booksellers & media
  • Pitching yourself & your book to the media
  • CLASS ACTIVITIES INCLUDE
  • Crafting a 30-second "elevator pitch"
  • Presenting pitches
  • Brainstorming publicity ideas
  • Mock interview with media trainer
  • Practice readings
  • "Ask the Experts" roundtable lunch with guests

  • NEXT WORKSHOP

    Check back in August for fall schedule.

    Need help but can't wait for a workshop? Get private consulting over the phone.


    PAST WORKSHOPS

    See previous guest speakers & publicists here.

    2008
  • New York (March 8)

    2007
  • Los Angeles (Sept. 29)
  • Washington, DC (April 14)
  • New York (March 10)
  • 2002-2006
  • New York
  • Los Angeles
  • San Francisco
  • Washington - National Press Club
  • Charlottesville, VA
  • Concord, NH
  • TO TOP

    Photo: Author Kenneth Ackerman talks to class in Washington.
    © 2007 Bella Stander