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CONGRATULATIONS! Your book is going to be published.

Now you have to publicize it. But how?

The choices can be overwhelming:
Bookstore signings, public events, media interviews, website, blog, Facebook, Twitter...the list goes on and on.

How do you figure out what to do -- and when? Do you count on your publisher to organize everything, do you hire a freelance publicist, or do you do it all yourself?

Publicity expert Bella Stander has the answers.
Whether you're a new or veteran author, she'll help you determine the best way to promote your book -- and further your career -- with confidence.

BOOK PROMOTION 101 focuses on the 4 P's:
  • Planning - Your goals for the book and how to achieve them.
  • Pitch - A short, grabby description of your book to use in interviews and press materials.
  • Presentation - Giving interviews, speaking and reading in public, doing book tours and bookstore appearances.
  • Professionalism - Working effectively with your publisher's staff, publicists, booksellers and the media.
BOOK PROMOTION 101 is exclusively for commercial trade book authors:
  • Fiction
  • Nonfiction
  • Children's
  • Young adult
(No self-published, print-on-demand or e-books.)

Clients have been published by such houses as:

Avalon, Ballantine, Bantam, Berkley, Delacorte, Doubleday, Farrar Straus & Giroux, HarperCollins, Hyperion, Llewellyn, Thomas Nelson, W.W. Norton, Oxford Univ. Press, Penguin, Philomel, Prometheus, Random House, Roc/NAL, Rodale, Simon & Schuster, St. Martin's and Wiley.

Find out more about teleseminars, consulting and workshops with Bella Stander. And visit Book Promotion 101 on Facebook.


Top photo by Nick Siler. All others by Bella Stander.
2nd photo: Writer & BookTour.com cofounder Kevin Smokler speaks in San Francisco.
3rd: Media trainer Eileen Winnick speaks in New York.
Bottom: Media trainer David Umansky interviews attendee Fran Slayton in DC.

© 2013 Bella Stander